The Hallmark 3 x 5 Index Card

Hallmark 3x5 Cards

Ana Reinert of The Well-Appointed Desk is a long time friend of the blog. I remember talking to Ana as far back as 2007, right after I started The Pen Addict, and our friendship has continued ever since. Knowing my love for index cards, she sent me a package recently that knocked my socks off. I’ll let her explain:

These are “official” Hallmark 3 x 5’s. The story goes that the founder of Hallmark, J.C. Hall, asked the pressman to trim down the waste bits of paper into 3 x 5’s for him to write notes. He was seldom ever seen without a handful in his pocket and soon others were asking if they might have a stack.

Now, there is no place in the company where you will not see a stack of these. Conference room tables always have at least one pile. Every desk has a stack so people can leave a note when you are away. Writers start ideas on cards and throw them in a bowl at writing review meetings so each bit of editorial is “anonymous”. Designers fold them in half and make mini-card thumbnail drawings.

So, welcome to the world of Hallmark 3 x 5’s!

What an awesome story Ana! Thank you so much for sending me these cards and allowing me to share the story behind them.

I hope to do the cards proud!

Posted on February 8, 2012 and filed under Index Card.