The calm before the storm at the Dromgoole’s tables on Saturday morning. We were definitely swamped most of Saturday!
Last year’s hotel rate was around $220/night which was the highest in the circuit, so this year’s rate of $159/night (plus tax) was much better. One of the drawbacks of this hotel is that it isn’t part of a chain which vendors may have hotel points. I know that some folks stayed at a nearby Courtyard by Marriott so they could earn or redeem Marriott points for their stay. It was a nice that the show negotiated a discounted rate there as well.
The hotel had an airport shuttle but I wasn’t the only one who didn’t know about this until later. It was on the show website’s Venue section, but since I didn’t book the room, I didn’t think to look there. And oddly enough, it's not mentioned on the hotel website either (sadly, the hotel website is almost as dated as their rooms).
I debated whether the score should go up due to the lower cost as well as hotel shuttle availability and single ballroom for the show, or whether it should be lower because of its odd layout, having 3-steps by the lobby to get to an elevator, lack of indoor hangout space, and dated rooms, so I left the score the same since it was mostly a wash. Score - 7/10
Tickets: Ticket prices were the same as last year - $25/day online, or $30 at the door. Two day passes were $45 (for both days) online, or $50 at the door. $10 per day for students with ID and kids under 10 were free. Like I said last year, for a show of this size, the ticket price seems a bit steep, especially considering the similarly-sized Arkansas show tickets was $10 for the weekend and the larger St. Louis Show cost$ 10/day.
There was also an additional VIP event which cost $40. The event was held on Friday from 3pm-6pm and included access to a couple of seminars/panels as well as a “Golden Ticket” which the holder could redeem once during the event. Redeem for what, you ask? Good question. If you went to a vendor that displayed a “VIP exhibitor” sign on their table, they would give you a discount. What kind of discount? And on what types of purchases? Good questions cuz the answer is “it depends on what the vendor comes up with”. This led to many folks walking the show floor to see what the vendors’ best deals were before redeeming their ticket, which really amped up the competitive vibe. I get that every vendor at every event is, to some extent, competing with each other for sales, but this just took it up a notch. “Did I offer them a good enough deal? Oh no, now they are going to the next table to find out what the other folks are offering.” All they knew was that their discount should be at least $40 to make up for the price of the VIP ticket.
If a customer chose to use their golden ticket for a discount, the vendor would collect the ticket and, at the end of the event, submit them to the show organizer for the opportunity to get $75 or $50 deducted off a table for next year (only the top 2 submitters would get the discount). From what I understand though, they put all of the tickets into a hat and randomly picked two winners. I heard that the second place winner only turned in one ticket, while others who submitted a handful of tickets didn’t get anything!!
I should also point out that none of the $40 VIP ticket money went to the vendors, so they basically lost money by offering a discount as a VIP exhibitor. So if you were one of those vendors who, let’s say, got 5 golden tickets, they would have lost at least 5 x $40 ($200) worth of income because of this event (they realistically lost more since most vendors gave more than $40 discounts).
If the show wanted to draw in folks on Friday, they could still give folks a VIP experience by (1) making this an “early entry” ticket, since the show wasn’t open to the public on Friday, or (2) by including show goodies like mugs, special lanyards or other swag (maybe from Rickshaw Bags, for example,) as part of that VIP experience. I spoke with several vendors who told me there wasn’t really anything in it for them, other than the opportunity to make some Friday sales. Also, going to shows is expensive enough for vendors as it is, so why put them at a further disadvantage by cutting into their margins? I’m sure the VIP attendees were happy about the discounts but I think it added some pressure for folks to have good sales for the rest of the weekend to make up for the discounts they had to give. Ok, rant over, you get the picture.
Score: 4/10 for the cost of the tickets, but especially for the VIP ticket which put participating vendors on the hook for discounts.
Classes: Last year, the website was never updated with any class information. Thankfully, they fixed that this year and people could register for them ahead of time. There were a good number of different options for classes/seminars and even meetups on Saturday and Sunday, which is a great way for local enthusiasts to meet each other. I also liked that there was a wide range of costs, from free to $80, with most of them in the $30 range. I gave it a higher score because there were (1) more classes and (2) they were on the website. Score - 9/10