A successful business needs a logo, and Sanchez didn’t think long before choosing an octopus as his mascot. “In my mind, the octopus is the engineer of the sea. They’ll use things that they find as tools to do something with, to camouflage themselves, to get into things. There’s a set of gears in the forehead of my logo to represent the engineering side of this.” Polymer clay artist Toni Street creates the octopus finials he uses in all his pens.
Besides pens and X-ACTO knives, Sanchez also makes bottle stoppers and shaving brushes, and his semi-famous mechanical pencils to provide a pretty outside for Pentel innards. He works almost entirely on commission for all his products, and is booked out about a year. This makes it difficult to accumulate enough inventory to consider doing pen shows. However, he is compensated by the personal relationships that develop during the commission process, which are his favorite thing about what he does. “It's not just fill out this form, send it over and you'll hear from me when the pen’s made; it's, Here's the images of what we could start with, what resonates with you? What's your colors? What do you like? What do you dislike? And then over the time that your pen's being made, I'm sending you photos of, Here's the casting. Here's the casting turned into blocks. The blocks being turned. And every time I do that, there's a conversation along with how the day is going, what you're up to, things of that nature, just organically. There's a lot of people who started off as clients where I don't care if they never order a pen again, but we talk all the time. The last time they ordered a pen, it might have been four years ago and I don't care. It's more about the genuine interest in pens and inks.”